re: If this ends up killing the Bud Light brand, what is a comparable precedent?

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I'm assuming Bud Light will never again be the brand it was before this debacle.

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BUD pps has not been been hit as hard as I'd have expected. In fact, thru Apr 26, BUD was escalating in price. If earnings miss (May4) and the stock tanks, the CEO and responsible management members will finally be on the hot seat.

If they are shown the door, and if the new mgt team cancels the Mulvaney BS, apologizes and changes the marketing push 180°, Bud Light could still recover. Lot's of "ifs" though.
Time will tell.