- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
re: How big of a hit did Bud Light take on the new campaign?
Posted on 4/10/23 at 4:26 am to MetrySaint24
Posted on 4/10/23 at 4:26 am to MetrySaint24
quote:
It's not surprising to me that Bud Lt is throwing Hail Marys trying to find a new niche because it is a dying beer.
So...is the new niche men that dress like women?
Or people that just enjoy pissing off people that don't care for men that dress like women?
I really don't get the marketing strategy here. Or is it just pure unadulterated publicity for the brand and the hopes that divisional politics drives people towards the brand?
Posted on 4/10/23 at 9:08 am to fr33manator
I don't work for Bud Lt. I don't support their strategy, but I also haven't drank Bud Lt in awhile. My point was that in the last 5 years and especially since High Noons arrived, Bud lt sales have fallen dramatically and that is probably why they are throwing ridiculous Hail Marys to save the beer. You look at all the guys who were drinking bud lts in barrooms or period 10 years ago and the majority of them either are pounding High Noons or have switched to Ultra. Bud lt on premise sales in my experience with 2 different accounts are down 75-80% in the last 5 years.
Popular
Back to top
Follow TigerDroppings for LSU Football News