re: How big of a hit did Bud Light take on the new campaign?

I know from an on premise sales perspective no brand has taken a bigger hit from Seltzers and mostly High Noons than Bud Lt. It's essentially evaporated the Bud Lt drinker on premise. Miller Lt has somehow held their market share, Ultra has become the new Bud Lt and High Noons have exploded. It's not surprising to me that Bud Lt is throwing Hail Marys trying to find a new niche because it is a dying beer.