- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
re: Scoop: Bud Light execs are furious
Posted on 4/4/23 at 3:13 pm to anc
Posted on 4/4/23 at 3:13 pm to anc
quote:
Second reply gets it:
Which is exactly the kind of rumor a skilled marketing team would circulate to attempt to walk back a monumental flop of a marketing campaign.
"What?...that craziness?.....definitely wasn't us...."
Anybody with common sense would know that would be impossible.
* project management
* design team
* distribution
* marketing
* accounting
* exec level approval
You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense. Whoopsie daisy ain't going to cut it.
2
Posted on 4/4/23 at 3:26 pm to McChowder
quote:
You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense.
This. Anyone who works in the corporate world knows that this campaign would have been worked on by hundreds and also have sr mgmt approval.
They did not anticipate this level of backlash. They assumed it would get them woke points on the left but not go viral to the normies.
They assumed wrong and are now backtracking their arse off.
Posted on 4/4/23 at 11:20 pm to McChowder
quote:this.
Anybody with common sense would know that would be impossible.
* project management
* design team
* distribution
* marketing
* accounting
* exec level approval
You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense. Whoopsie daisy ain't going to cut it.
Page 1 of 1
Popular
Back to top
Follow TigerDroppings for LSU Football News