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re: CBS executives looking at this Final Four
Posted on 3/27/23 at 7:45 am to YNWA
Posted on 3/27/23 at 7:45 am to YNWA
quote:
They are still getting those ad dollars. It doesn't matter how many people watch. They are still going to make a lot of money
That's not entirely true. They typically have clauses built into advertising agreements that state if X number of people don't watch the game then we will refund X amount of your dollars.
Posted on 3/27/23 at 9:28 pm to AUFANATL
quote:
That's not entirely true. They typically have clauses built into advertising agreements that state if X number of people don't watch the game then we will refund X amount of your dollars.
They don't refund money in tv. They give makegoods, which stipulate that they make up for it in future ads elsewhere (future events, shows, etc)
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