re: Any consensus on the reason for cutting with fentanyl?

It's because fentanyl is cheap, easy to obtain for the cartels and probably most important, it's very potent.

Heroin is usually cut using mannitol. That stretches the product, but also weakens it. If you use a little fentanyl, all the sudden you have the same potency heroin, but now you've turned an ounce into 2 and the potency is the same bc of the fentanyl.

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Why the hell would allow the potential loss of return customers? I’m no expert, but that doesn’t strike me as a prudent business model

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To understand this, you have to put your mind in the same state as an addict.

If someone had garbage product, word spreads fast and no one will go buy it. However, when an addict hears someone OD'd off some fire dope, our first thought is "where the hell did they get that dope? I want that!" We pay no mind to the person OD'ing bc we think we'll be different than them. The only thing we associate their death with, while in that state of mind, is fire arse dope. It's sickening.