re: Business Decision: what is the long-term value difference for private universities?

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For undergrad I would say zero. Grad school, definitely worth the money.

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Fully agree. Go cheap on undergrad. Can't beat LSU on value if TOPS is in play. Spend on fancy grad school private name. Higher Ed doesn't care about you or the value your receive. They are all REITs now. It cares about new buildings and selling merch and corporate messaging. It's a pay-to-play scheme. So pay for fewer years with grad school.