re: Scientist apologizes after photo of star turns out to be slice of chorizo

quote:

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(Wtf makes people do crap like this)

Attention/social acceptance. Humans crave it.

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To a degree. But especially when you're in a position of power and authority -- and *know* your tweets will be about a popular subject (Like Space or Cleavage :)

Especially those who become reliant on those daily FB/Twitter LIKES and approval for a cheap Dopemine rush. It's like sex to these nuts.