re: Salt Strong Gimmick or Legit?

Nice enough guys that are helpful to people that don't have the experience.
They are selling a lifestyle image.
Every "pro" is pushing their product or sponsor.
I have more than enough plastics and lures to need to try any new version of something I already have. If you believe in the "magic bait" theory then you're not paying attention to any of their technique/approach information. It's basically the original in-fisherman system of fish whenever you can but concentrate on peak times and locations.
Gimmicks pay bills. The how-to is decent.