re: How to beat NIL

I don't know how the rules work, but I suspect there will be a lot of "the official ____ of LSU Athletics" marketing going on.

Meaning, LSU pays some business to be "a partner", and that payment then goes to NIL deals. I'm sure they will have to word it just right, but it's going to have to go down that way. You can count on some boosters, but not every business is going to spend millions on getting LSU's players for them. Not every year, which is needed.