re: ESPN

Everything ESPN does has to do with ratings. Just like someone has already said, there is a reason why topics such as Red Sox, Yanks, T.O., Bonds, etc. get so much play on ESPN. People watch those segments and they know people do. USC is a huge draw nationally, for whatever reason, so they play to that audience. The U was in the same position 8 or 9 years ago when they were so good.

It's not really a "bias" in that the people that run ESPN love USC or anybody else. It's business, pure and simple.