Brian Kelly Shares Honest Take On NIL & Recruiting: 'It's About The Most Money I Can Get'

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“Today feels more like Tax Day than it does Signing Day, scrambling the last few days,” Kelly said to start his opening statement. “It’s unlike any recruiting period that I’ve ever been involved in.”

“It’s not just about finding the right fit where you can develop holistically and graduate and play for a championship. It’s about [what’s] the most money I can get, and that’s unfortunate. But it’s the world we live in, and you have to be able to adapt, and you have to be able to realign and be prepared.”

“We have a class that is going to be represented in somewhere near 24, 25,” Kelly said. “There is still more that we think that is going to be added to this class in terms of freshmen. But many of those were committed prior to their senior year, in-state committed to us – nine out of 10 of them. We did lose a few of them, and it wasn’t because we didn’t recruit those players and offered them the opportunity to develop here holistically in all the areas that I just mentioned."

“But we are in a new world. So we had to pivot, realign and find how we could best continue to build this class.”

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