Do any of you work with large (over 10k) email lists?

I can't afford to mess this up. Do you know anyone who has done it?

Already on that. The problem is e-mail providers marking it as spam, fricking my email account and shooting all my emails to the spam folder. There is quite a bit of risk in email lists thi big.

I used a setup for sending emails via onsite exchange at a previous job. Sometimes up to 175k emails at a time. Pulled recipients from a DB and did mail merge and all that jazz. Probably way more than you're looking to do though. I've never used it but I'm pretty sure mailchimp would be the kind of thing you're looking for.

Did you buy this email list from someone off the Internet?

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can't afford to mess this up. Do you know anyone who has done it?

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Break it unit 10 1000 email lists

Problem solved

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No. I put it together myself with the help of some other people.

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Mailchimp and likely other email vendors will make you confirm these people are all opted in to receive emails from you (to be compliant with CAN-SPAM)

I work with a few large size email lists. I had an email blast go out 20min ago. A few things to help you.

Are these strictly promotional (marketing) emails or are these transactional emails?

I literally have three different systems to send emails depending on who they are going to and because of CRM costs. I have a transactional email service, a marketing email service for our existing customers, and a CRM with email included service that I use for prospects. I don't put the current customers in our CRM because the costs would be astronomical and its a hard to explain customer base. With that being said...

Break down these lists by segments (DO NOT SEND ALL AT ONCE). Send to segments based on the context of who they are and their interests (state, buyer journey stage, interests).

Do A/B testing to a small sample size to see which ones get better CTRs first.

If you're worried about CAN-SPAM, make sure you aren't deceptive in your subject line, you have an easy way to unsubscribe, and you have a physical sender address.


As far as spam goes, if you didn't get direct permission to send, you will get unsubscribes and spam complaints, but the more the email ties to a person's interests, the less likely they are to mark as spam. Just don't add a personalization token and just hope you don't get a direct spam complaint to your email provider (literal death sentence for that service)

Look at the bounce codes as well. Anything with a 500 bounce rate is a hard bounce (bad) and could be based off reputation or user doesnt exist or you were marked as spam.

Honestly, I didn't know anything about marketing like 5 months ago but have learned alot by using Hubspot's free service. If you can watch their email marketing cert videos, I highly recommend. They also have great blog articles as well.

"TL;DR" You spam, you going to have a bad time.

Thank you so much for taking the time to write that out!

So the e-mail list is very fresh and I expect a less than 1% bounce rate.

To use an example, let's pretend these are all CPAs. I am promoting a free service that they would like.

Now is that a legit e-mail or is that spam? I would say it's closer to spam.

I'm not sending any e-mails until I figure out they best way to do it without getting in trouble.

The e-mails were obtained off the CPAs actual website.