CNN has lost nearly two-thirds of its audience since 2016

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CNN has lost nearly two-thirds of its primetime viewers over the past decade, new Nielsen numbers show.

The decrease, from roughly 1.3 million in 2016 to 553,000 now, is fueling rumors of a possible network sale - something CNN's up-for-grabs parent company has vehemently denied.

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The network's daytime lineup has seen a similar decline as hosts such as Wolf Blitzer failed to move the needle, dropping from 752,000 to 433,000.

When compared to the same part of the year in 2021, the drops were even more pronounced - 71 percent for primetime and 73 during the day.

Several network executives told the Daily Mail the results were worrisome, even in the face of greater trends affecting the industry.

A CNN source, meanwhile, blamed the poor showing on audiences consuming news through alternative means.

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