re: What’s the best SB commercial ever

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I loved Trunk Monkey.

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Trunk Monkey was a regional ad campaign for a local auto group in Oregon.

https://www.suburbanautogroup.com/trunk-monkey-videos/

It was not a Superbowl commercial, but it was definitely a massive step above the cheesebag commercials your big local dealerships usually shite out where they scream at you about their prices... Dahlin'. It advertised the group without trying to relentlessly sell you something. The campaign easily was national commercial quality.