Valentine's Day 2020: How Much Money Will Be Spent?

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The 2019 holiday season generated strong sales as consumer confidence, a barometer of the U.S. economy, remained positive. Retail sales in 2019 increased by 4.1% during the same period in 2018 to $730.2 billion, according to the National Retail Federation, a Washington, D.C.-based trade organization. Online and other non-store sales rose by 14.6% compared with 2018 at $167.8 billion. Shoppers said they plan to shell out an average $196.31, an increase of 21% compared with 2018. Total spending is estimated to be $27.4 billion, rising by 32%, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

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