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re: Has anyone here had a Caroline’s cookie?

Posted on 2/14/24 at 12:21 pm to
Posted by TDTOM
Member since Jan 2021
24241 posts
Posted on 2/14/24 at 12:21 pm to
quote:

It's damn hard to justify an entire bricks and mortar store to sell this exclusively.


Well, she is doing a pretty damn good job at it in some of the most expensive retail space in the city.
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
41759 posts
Posted on 2/14/24 at 12:29 pm to
It was started just a few years ago by a high school girl out of her mom's kitchen. It blew up. She is younger than my youngest daughter. It's a pretty cool story of good old American Entrepreneurship.

https://www.eatcarolinescookies.com/about
quote:

CAROLINE
Caroline Merryman discovered her love for baking at 8 years old by teaching herself how to make cakes and cupcakes. This hobby grew even more during the COVID lockdown when she started baking lots of cookies and delivering them to her friends as a way to stay busy and not get bored. She started an Instagram page for her cookies just for fun, but was soon receiving requests to purchase them.

She continued to sell her cookies while attending college, until April of 2021 when she decided to put college on hold and focus on giving 100% to Caroline's Cookies. Her dedication paid off with daily lines wrapping around the building of her store as well as selling out of cookies every day. At 19 years old she opened her first-ever storefront and is now opening her second location at age 22. She is now helping run both locations alongside her best friend, Faith

Posted by Motorboat
At the camp
Member since Oct 2007
23877 posts
Posted on 2/14/24 at 12:33 pm to
I think the marketing angle is that they sell out quickly.
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