re: Voodoo curse strikes Goodell in power outage

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Yeah Im sure the NFL is going to love getting phone calls from advertisers who spent millions only to have fans change channels during the delay.

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I can't find any ratings out yet, but it looks like industry experts are expecting a ratings boost out of this. Commercials about fan Voodoo were running all night in a game where a freak event let a team get back in the game. If the NFL were smart they'd start selling Voodoo Dolls on NFLshop.com #StevieWonderDidIt

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Here’s why some analysts think the power outage won’t hurt CBS’ ratings (and, in fact, might help):

1. Sports fans didn’t tune out.

...2. TV fans tuned in: News of the outage spread like wildfire through social media. “The power went out during the Super Bowl and they’re all just standing around? I gotta see this…” That could have caused a viewership spike. Normally dead-air is so lethal to a telecast because viewers get bored and change channels, but the Super Bowl is such a carefully orchestrated mega-event that watching commentators and players have to veer wildly off script is instantly fascinating. This is an obvious water-cooler moment. Who doesn’t want to watch and see what might happen next?

As for CBS, the delay means an extra half hour of Super Bowl coverage in primetime — which is good for the network’s overall ratings in general. One expert said it was unlikely CBS was able to hustle up additional commercials during the telecast since such ad spots are tightly regulated by the NFL.

While the Super Bowl’s ratings might be aided by the power outage, however, the consensus seems to be that the delay could hurt CBS’ post-game episode of Elementary. The mystery drama was pushed outside of primetime for many viewers.

“No one will leave,” summarized one industry analyst. “It’s good for ratings. So what if Elementary airs late? [The Super Bowl] wasn’t going to help the show anyway and CBS keeps the money.”

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LINK /

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The power outage may have had the ironic effect of keeping viewers glued to their TVs, amazed at seeing the biggest TV event of the year momentarily shut down. At the time of the outage, the game was becoming a rout, with the Baltimore Ravens beating the San Francisco 49ers 28-6.

...But this year's Super Bowl broadcast will be remembered for the blackout — how CBS handled and benefited from an awkward situation. Nantz put the fitting final word on the Ravens' win: "The adversity they faced tonight was to somehow rekindle the energy after it had been taken — literally — out of the building."

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LINK