re: "Thug" Sherman's comments after the game to Crabtree that made him shove him

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Richard Sherman could stand to make about $5 million in endorsements -- all because of his 15-second rant moments after helping the Seattle Seahawks get to the Super Bowl.

Sherman's agent, Jamie Fritz, told CNNMoney that interest in his clients has boomed since the remarks. While Sherman's current endorsements amount to just a bit more than his $550,000 NFL salary, Fritz believes there are millions in deals that will be signed soon, -- some before the Super Bowl is played Feb. 2.

"We have some new players who have come to the table who are starting the conversation," Fritz said.

The remarks caused an immediate sensation -- positive and negative -- in social media and on sports talk radio, among fans accustomed to bland comments from winning players.

Some advertisers fret about the controversy generated by the rant. But Fritz thinks the rant was more positive than negative for Sherman's image.


"I think that he's more likeable," he said. "People love this. The brand managers love this."

Outside experts agree that advertisers are more likely to be attracted by Sherman's new celebrity than scared off by the controversy.

"He's going to be the very hot interview in next couple of weeks. I'm sure you're see someone take advantage of him," said Jordan Schlachter. executive vice president, sports for The Marketing Arm, a firm that arranges endorsement deals.

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