I never do this, but here's a stock profile: MACE

Had a really good earnings call on Friday - caught my attention because hardly any companies are reporting good numbers. I've spent some time today researching them.

1. Yes, its that MACE. Its a verb company like Google means search and Xerox means copy. Mace means to spray someone with pepper spray.

2. With all the calls to defund the police/people getting all worked up, their sales are up.

3. The low stock price is mainly due to some really bad management that has recently been replaced. New management has three stated goals to improve performance.

1. Improve operational efficiencies

2. Refresh the brand and products

3. Update packaging.

Judge their operational efficiencies for yourself. Check out their last few quarters EBITDA.



New management has cut about 400k in quarterly expenses since new management took over in 2019.

The company announced 16% year over year growth despite the impact of retailer shutdowns. They also announced that June and July sales on the retail and e-commerce side were tracking in excess of 100% over last year. Some additional confirmation is in order, but the business appears to be turning a corner where incremental improvements are magnified on the bottom line. Their capital needs are relatively small and their margins at 40% are fairly high which should generate a lot of operating leverage if these trends continue.

The stock went up 23% on Friday after announcements, but is still well priced at 0.38/share. This thing was $22 under the Clinton presidency.