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tigerpawl
LSU Fan
Can't get there from here.
Member since Dec 2003
16036 posts

How do you conduct a "Focus Group"?
I want to promote a project in a certain community. The project will ultimately need the approval of the community. I want to measure public sentiment (for or against) before I get too far into the weeds by using a focus group. It's my understanding that there are consulting companies that do this - from qualifying participants to ensure a representative sample of the community, as well as making sure each participant has the intellect to fully understand the proposal. How do I approach this?

T.I.A.


Golfer
LSU Fan
Member since Nov 2005
73679 posts
 Online 

re: How do you conduct a "Focus Group"?
Hire a local governmental/management consulting company. If in BR I'd look at Emergent Method or SSA.

Depending on how much it leans into lobbying & public affairs there's a few more like Southern Strategy Group.


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TimeOutdoors
Mississippi St. Fan
Depends on the day
Member since Sep 2014
4977 posts

re: How do you conduct a "Focus Group"?
Just ask the OT. Seriously though, there are focus group moderators that do this for a living. Does your municipality have a incubator group for small business?


tigerpawl
LSU Fan
Can't get there from here.
Member since Dec 2003
16036 posts

re: How do you conduct a "Focus Group"?
quote:

Does your municipality have a incubator group for small business?
No. Sorry...


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