re: VShred tell me what the gimmick is?

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Here's his "recommended supplements" page, which is a list of trendy stuff that largely does jack. Click but don't buy It's just selling snake oil in terms of workouts, diets and supplements. Having Dr. Drew on there is hilarious. He's an addiction specialist hawking herbal testosterone boosters.

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"Unfortunately, MOST supplements on the market are a complete waste of money."

Then he proceeds to try to sell a version of 20+ common supplements that are already available. What a clown