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Dynamic Pricing, is it here to stay?
Posted on 5/20/19 at 1:16 pm
Posted on 5/20/19 at 1:16 pm
Was wondering the boards thoughts on Dynamic Pricing. I was looking at green fees for the weekend and noticed the South Course at Bayou Oaks is $159??? thats absolutely absurd. Couldnt they actually make more money by lowering prices and increasing traffic steadily? or are people still paying $160 for the south Course???
4
Posted on 5/20/19 at 1:17 pm to Woolfman_8
That’s a non resident rate
Posted on 5/20/19 at 1:28 pm to Woolfman_8
I thought it was 80
Posted on 5/20/19 at 2:13 pm to Woolfman_8
The second half of your post means you don't understand how dynamic pricing works...
Posted on 5/21/19 at 4:16 pm to Woolfman_8
You see, economics are guided by “supply” and demand”. Typically on, say, Monday, in January, demand for golf is low and supply is plentiful. Therefore, pricing should be reflective of that. Conversely, on Saturday morning in June, demand is much higher relative to supply. In order to remain sustainable, operators should take advantage of periods of high demand. Whereas consumers with schedule flexibility can take advantage of lower prices when supply outpaces demand.
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