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re: Wine - Has anyone figured out the pricing schemes?

Posted on 2/14/20 at 11:41 am to
Posted by bayoubengals88
LA
Member since Sep 2007
18934 posts
Posted on 2/14/20 at 11:41 am to
quote:

I've come to the conclusion that retailers love to play games with wine prices. It seems to be just wine that falls into this category. What makes wine special? Why are consumers comfortable with the pricing games?
If I had to guess, they can easily get away with it due to large scale unfamiliarity with wine. There are more than a thousand labels in a given store.

You know there are 8-10 bourbons at most.

Edit: But having read the thread I have learned some things and am in the process of moving out of unfamiliarity.
This post was edited on 2/14/20 at 11:57 am
Posted by tigerinthebueche
Member since Oct 2010
36791 posts
Posted on 2/14/20 at 11:59 am to
quote:

I'll use Rouses as an example because I shop there often



sounds like you need to quit shopping there.



also, buy wine in a box. I'm sure the price point will be more agreeable to you.
Posted by rbdallas
Dallas, TX
Member since Nov 2007
10340 posts
Posted on 2/14/20 at 12:52 pm to
quote:

I've noticed that Rouse's wine is typically more expensive than other stores. They have a decent selection, but the price is higher than even my liquor/wine stores.


do they give better service?
do they provide additional services?
are they in a more expensive rent area?

more selection than in similar size stores
= slower stockturn
= higher initial markup


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