PSCS: Demographics. Independent Research data - Gen X, High income, Single house hold

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Data from Numerator, a market intelligence firm, shows that fans weren’t largely starving young millennials and Gen-Zers.

In fact, 43% of buyers were Gen-Xers, followed by baby boomers at 32%, millennials at 20%, Gen Z at 3.3%, and seniors at 1.8%.

Numerator also found that 46% of the purchasers of the hallowed menu item earn more than $80,000 a year. The biggest chunk of the sandwich folks—24%—live alone.

Typical Popeyes customers tend to be boomers and people who live in two-person households, according to the data.