re: Miller Beer runs ads against Dilly Dilly and Bud goes all organic on them

quote:

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Their beer drinkers do not care about the ingredients and that won't change their opinion.

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You're probably right about that.

I think their purpose is threefold:

1. To solidify themselves with their existing customers.
2. To encourage non drinkers to accept them. Establish the cool factor.
3. To encourage those relatively new drinkers who haven't developed a taste either way yet to pick their team.

Just my 2 cents.

FWIW, I've drank way too many Miller Lites, and way too much craft beer. Nothing they're gonna say to sway me, but I enjoy the banter. And the pressure they keep on each other is good for the customer.