Japanese whisky is hitting crises mode

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Major Japanese whisky companies Suntory and Nikka have announced further cuts to their whisky ranges. It was already bad enough when Hibiki 17 and Hakushu 12 were discontinued last May, as distilleries ran out of aged stock.

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However, all is not lost for Japanese whisky, all that’s needed is a little patience as the industry gets back on its feet.

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On a larger scale, the problem isn’t also one of production. The whisky companies are currently producing plenty of whisky, it just needs time to age. It won’t be for another 10 years that Japanese whisky will be able to claw its way back onto the global stage to seriously compete with Scotch and American brands on store shelves.

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