re: Cm punk is back on AEW

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The problem with AEW currently is they are trying to appeal to an audience of about 1-2 million people instead of the mainstream. Tony Khan is focused on "giving the fans what they want" which is great, but in reality those 1-2 million AEW fans would follow that promotion into the grave just because it isn't WWE. If AEW ever wants to be on par with WWE they need to start gearing their product more to the mainstream instead of the 1-2 million dudes in their 30's and 40's

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That and their main problem is they are growing too fast.

Their whole appeal that draws wrestlers to join their brand is "We will use and book you better than you would be in WWE and you will have more creative freedom"

The thing is this is what ultimately doomed WCW. Everyone was promised the same thing, creative freedom, will be used better.

The problem is there is only so much room at the top of the card. Not everyone can be a main eventer. So when you have a bunch of wrestlers who sign up for AEW expecting to all be main eventers who get used right and are booked strong, it becomes a game of musical chairs. There will be odd men out. Combine that with the fact they all have creative freedom, and not everyone will be able to exercise their creative freedom they want without stepping on other people's toes.

AEW is adding too many wrestlers, and desperately needs a brand split. For every CM Punk, Bray Wyatt and Daniel Bryan that is added, that means less screen time for Aleister Black, Miro, and others who jumped ship expecting to be used better. And also less screen time for AEW's home grown talent. All these ex-WWE wrestlers are going to hog the spotlight which makes it hard for guys like Sammy Guevara to get noticed.

If I were Tony I would slow down the additions, but he won't since he would rather have the short term PR win than have a sustainable product long term.