re: NIL related. Will LSU sell licensed merch with names, numbers of current players?

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Thinking about jerseys specifically, how does that work? I’m assuming the players get paid a royalty directly from the apparel company, so the school is somewhat at arms length? Can the school sell player-branded jerseys at university-owned gift shops?

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Assuming there is a third party to mitigate any direct transaction. I know NFL players make about $5 off of each jersey sold.