re: Don't be surprised if sponsorship coordinator is the next big thing in college football

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I wouldn't be surprised if these sponsorship coordinators join coaches on the recruiting trail to make presentations for the parents/players

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This is 100000000% already happening. I read an article the other day about Kentucky basketball’s NIL pitch. They have stuff down to the number. Average price per post. Average exposure and likely follower increases. Etc etc etc. Basically, this is how much you can make now at kentucky versus other schools, and this is how much coming to kentucky can increase your exposure in comparison to other schools. And not just generic platitudes—they’re talking actual real numbers.