re: Who exactly is the target audience for Buffalo Wild Wings?

I go there maybe twice every football season. A big group of friends would get together for the Thursday night opener and watch all the games, drink too much beer, eat too much bar food, and call in sick to work on Friday. And I'd end up there at some point with family, usually after a soccer game in the morning because there was one nearby. Other than that, don't go that often. I'd rather go to Baumhower's, especially since they opened one up in my suburb.