re: Burger King trolls Chick-fil-A in new campaign vowing donations to LGBTQ group

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I'll never understand why large companies pander to what is, AT BEST, about 3% of of their potential customer base. Maybe 6% if we count virtue signaling "allies". That potential gain in customers is COMPLETELY off-set by people who think the whole corporate virtue signaling bullshite is ridiculous. It seems like an unnecessary business risk for little to no potential payoff.

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Look at it a different way. Before COVID there were just as many CFAs being opened as there were BKs shutting down in my area. CFA most likely does more in one lunch than BK does all week. One of the BKs in my area is in front of the busiest Home Depot in the area (with little competition nearby), and still never has more than 5 cars in the parking lot at noon during the week. What do they have to lose by pandering to the latest hot topic?