re: Georgia's Name, Image, and Likeness bill signed into law by Brian Kemp

quote:

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The second string quarterback at school a is going to get reached out to by school b and told "if you come here and start you can be the face of our car dealership and we'll pay you six figures how does that sound?"

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Yes because local business men around the country are going to put aside all business sense and slap a second string QB from out of town before he ever plays a down into an advertising campaign just so he will sign with Georgia.

The law and eventual NCAA rules are going to require that there has to be an exchange of money for services, this won’t and can’t just be “here’s money, go there”. It creates opportunity for that exchange to occur but even if it’s “here is an IG post supporting this business, now I get money/freed product” there has to be an exchange and business owners aren’t just going to say “cool, 1 social media post is fine for a free car.” This changes the transaction in a lot ways.

Slush fund money is different when it’s more or less anonymous and the only ROI is seeing your team get better players. All of a sudden when people know who is paying who AND you have an opportunity to generate revenue via new advertising opportunity, you’re not just going to toss money around unless it makes sense.