re: Has it started to become normal to pass off the CC Service Fee to the Customer?

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It's against their agreement with the CC companies, Visa and MasterCard allow anyone to report a business that charges extra for using either card. Repeated charging of fees will get their license revoked from both companies.

You can always refuse to pay the service charge too, while pointing out it's a violation of the card company policy. If more people pushed back, this would not happen. But you chose to comply.

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