re: Grilled Chicken Simplicity and Great Flavor Achieved (Seasoning)

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Letting the bird brine in the fridge overnight lets the salt diffuse through the meat rather than just on the outside.

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Fiesta Brand Chicken Rub suggests doing that, but I haven't noticed enough difference to be worth the extra step.

However, to take what I suggest above to the next level, I would brine the chicken overnight in a simple brine solution. Rinse the chicken off. Let dry. Then use the seasoning mix as above. But cut back slightly when shaking on the chicken.