re: Apple taking more shots at Google...

quote:

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Google is primarily an advertising company, Apple is primarily a hardware company, neither can be denied and one requires user data exploitation to survive and the other one doesn'

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Exactly. So Apple is forcing Google to move toward their model (which hurts Google) by winning this “privacy” PR battle. Because now Google has to respond to the consumer demand for “privacy”

Apple doesn’t really care, and the benefit to the user is marginal at best. Clearly Apple wants in to the advertising game as well (see Apple Search Ads still being able to device target even if a user opts out)

Getting less targeted ads, woohoo. That just means bigger brands will buy up the ad space because smaller brands won’t be able to hyper target for users anymore