re: 'Boycott for Black Lives': People plan to boycott Companies that remain silent

All companies have to realize that boycotts work more than one way and can be more than one sided. It has become hard to support BLM as a whole because what started as a potentially good means to express opinions, conduct peaceful protest and seek open communication about people’s rights has been abducted by a relatively small number of radicals who want to use the BLM movement as a weapon of threat and harm.
If conservatives have beliefs that don’t agree with the current environment, they should as free Americans, have the same right to peacefully express their feelings as any other group, without regard to skin color. Expecting special treatment based on skin color is exactly what they are claiming caused them to protest in the first place.
Companies have a potential 350 million customers in the US, they have to decide whether they are willing to pander to a special interest group based simply on skin color that makes up approximately 40 million of that 350 million and that 40 million number would require all US black residents to support what BLM says, which based only on the black friends and acquaintances I have, not all blacks support the BLM mindset. Or do those companies try to support fairness, equal rights for all at the risk of losing 40 million but possibly gaining a large portion of the other 310 million.
If I owned a business, I would have to respectfully stand for the core values and beliefs I had and hope that which ever portion of the population I upset would be offset by a equal or greater portion that liked what I offered.