re: The demise of Harley Davidson

straight up greed more than anything is what’s brought about the demise of Harley. Literally everything adorned with the Harley Shield is grossly overpriced. Some models start at almost $30,000 for a base model. And Top of the line with all options can be almost double that amount. Even their smaller bikes average around the $20,000 range. Then on top of that you add in the fact every 5,000 miles you’ll be bringing your Harley back to the dealer for a scheduled service that will cost you $300 to $500, depending on what service is due on the bike.

Contrary to popular belief, there are still a whole lot of guys, even young guys, buying and riding motorcycles. Go out on on sunny Saturday during spring and summer and you’ll see them everywhere. But the average bike rider either can’t or won’t spend the money it takes to own and maintain a Harley. Basically it boils down Harley has for years priced themselves out of their core customer demographic.