re: What do you baws do about itchy beard?

There's a local place here that sells expensive shampoo bars, soaps, laundry detergent, and oils. Similar to the shampoo/conditioner delaying retirement age above, but they sell a shower oil that smells great. I rub it all in my beard after I wash my face. You're supposed to rub it on like a lotion and rinse it off, but I leave it in the beard. Softens it up, smells great, and the wife can't resist. It is mainly coconut and sunflower oils, with some natural scents mixed in.