re: Will you try to buy less made in China

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Let it get out that Yeti manufactures 100% of their stuff in China right now and see how the public responds. Pure greed is the only reason why we do ANY business over there.

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Greed of the customers, mostly. Like I said, if the Made In America tag actually generated any additional business, I'd go 100% MIA. But it doesn't. Everyone says they want Made in America, but goes right to the cheap stuff when crunch time hits.

I'll give you an example: one of our headline products was made in china for $32 cost, shipping included. They sell on my and my competitors' sites for around $69.99.

I sell the Made in America version. It's better quality, has more features, and the shipping time is 5 days instead of 15. The problem is it's $55.

I still have to list it for $69.99 because the customer is not comparing like to like, they see product X on competitor.com is selling for $69, and I'm selling for $79, and they go to the competition. I advertized all over the place about the Made in America, no one cared. I dropped the price to the Chinese price, and my customers were back, but with me making barely any margin. So I just don't advertize that product.

You say you want Made in America, but you don't. You want Made in America at Made in China prices, and you'll be willing to swallow your pride when it comes down to it and buy the Chinese version, because you don't want to pay the premium.