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re: Ignoring Women Costs Finance Firms $700 Billion a Year
Posted on 11/19/19 at 5:51 am to mtntiger
Posted on 11/19/19 at 5:51 am to mtntiger
quote:
What makes a financial product geared toward women? What do women want/need their financial products to do other than make them more money? Should they smell nice? Come with a Target gift card?
I think you print the forms on pink paper and put headers on the top like “Live. Laugh. Love.” Or “Yass Queen!”.
$700 billion is a ridiculous number.
1
Posted on 11/19/19 at 8:11 am to Bruco
Based on what has been said in the thread, the idea seems to be that men spend X amount per year in financial products and account for 90% of those sales.
Bringing them to 50-50 would mean new sales of Y amount to women.
Problem with a lot of this, IMHO, is that I think a lot of financial products are sold to family units and men are just the lead individual on those transactions.
My wife and I have a financial portfolio but she doesn’t know or care a whit about what’s in it, just what the dollar amount is at the end of the day.
In short, I think there are some logical fallacies at play because there may be a way to increase sales of financial products to women but $700m a year is a pie in the sky number. A lot of women are already being serviced by these products but aren’t the owner of record on them.
Bringing them to 50-50 would mean new sales of Y amount to women.
Problem with a lot of this, IMHO, is that I think a lot of financial products are sold to family units and men are just the lead individual on those transactions.
My wife and I have a financial portfolio but she doesn’t know or care a whit about what’s in it, just what the dollar amount is at the end of the day.
In short, I think there are some logical fallacies at play because there may be a way to increase sales of financial products to women but $700m a year is a pie in the sky number. A lot of women are already being serviced by these products but aren’t the owner of record on them.
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