re: How much lower can you talk down the dealership from the internet price?

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P.S. I've read the Will Cover method and will use it

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You don’t have to go through that whole song and dance, and if you know what vehicle you want you don’t have to set foot in a dealership until you are picking up your vehicle - shop online.

1) Go to a site like cargurus and search for the vehicle you want in a 500 mile radius (or nationwide if you are willing to fly)

2) Find the best half dozen or so advertised deal

3) email each dealer with your best price and play them against each other - prices will drop quickly

4) Drive if you have a trade -in or fly if not and pick up your vehicle.

I bought my wife a small SUV in Pensacola yesterday, and that was the 6th car I’ve bought online in the past several years. Even on that cheap vehicle (Hyundai Tucson) I got $5,800 off sticker (18% off) and beat the two best local deals by over $1,400 (the two locals were within $60 of each other and straight up said they couldn’t come anywhere near my price). On a higher priced vehicle like my first Vette, I beat the local dealers by around $6,000 by buying in Atlanta. Bought my other Vette in April in Knoxville.Rarely can local dealers compete. 4 of those 6 deals also involved trade-ins, and I got my trade price online as well with just photos. The one time I’ve flown, a ticket to Dallas cost me $90 and the salesman picked me up at the airport.

People make car buying far more complicated than it needs to be with all this “Will Cover” crap. It’s 2019. We live in the internet age, folks.

ETA: For the Tucson I actually did have to go to a local dealer because my wife had to test drive and make sure she wanted that vehicle. But I already had 3 great prices in Florida, so the actual “negotiating” at the dealership took all of 10 minutes to find out they couldn’t beat that price. Car buying comes down to two questions repeated to multiple dealers - “What’s your best price?” and “Can you beat this price?”