re: 6 months after B.R paid an efficiency expert $300k, the ideas are now starting to roll in

Gissel also unveiled the slogan of an upcoming campaign conceived by the efficiency experts that aims to drastically reduce water use city wide. Gissel comments, "When you see the first billboards of 'If it's yellow, let it mellow; If it's brown, flush it down!!' you will amazed by the administration's dedication to its citizenry and stewardship of their tax dollars."