Why Is Golds Always Busy?

I've had more than a few gym memberships over the past couple of decades. American Family was pretty packed on more than a few occasions, Anytime fitness was probably the least packed because it is a 24/7 establishment. Others have less numbers where you don't have to wait in line for a machine.
Golds, however seems to be consistently slammed, and forget about working out during after work hours. Of course, they seem to have the best equipment which is always a plus. I think what is a constant put off is the Jersey Shore feel of the Golds gym membership. I mean when I go there to work out I feel like I'm in an episode of Jersey Shore and I'm in between two muscle bound gym rats feeling they have the need to be validated by comparing they're muscles.