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re: CNBC: Ford is basically giving up on the US car business
Posted on 4/26/18 at 4:01 pm to Tiger Prawn
Posted on 4/26/18 at 4:01 pm to Tiger Prawn
quote:
No they aren't. The Japanese manufacturers pretty much own the sedan market.
The shift away from Sedans isn't just impacting Ford. Ford is just the most glaring example of giving up. They did this as their Fusion was still a popular vehicle.
For the Japanese, there are other struggles. Supposedly this is the last generation of the Nissan Maxima in the US.
Toyota has had to push low margin fleet sales to move Camrys. Their own RAV4 crossover now outsells the Camry handily.
Subaru's Outback is now vastly more popular than the Legacy sedan on which it is based.
Even the new Honda Accord has had a difficult launch, though it still appears to be the retail favorite in its class. To their credit, their new Civic is an undisputed home run.
quote:
Supposedly Ford is bringing back the Ranger and Bronco, so it makes sense for them to divert resources to those models instead of sedans that aren't selling
Not arguing against that. Chevrolet and Toyota are eating their lunch in the mid sized truck market. They had to do something.
I just think it's unwise to abandon what still is a pretty big market, as a hike in fuel prices will send customers back into more fuel efficient vehicles.
This post was edited on 4/26/18 at 4:09 pm
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