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re: Dick's Sporting Goods Is Destroying Its Unsold Assault-Style Rifles

Posted on 4/18/18 at 3:00 pm to
Posted by TheCaterpillar
Member since Jan 2004
76774 posts
Posted on 4/18/18 at 3:00 pm to
quote:

I fully understand no longer ordering additional inventory and to eventually stop selling them but why destroy the remaining guns?


Its a public PR play.

They saw a big uptick in free-press and popularity among anti-Trump people. This is just milking that a little bit more. I'm sure the cost is negligible to them in the grand scheme.

Posted by Ed Osteen
Member since Oct 2007
57528 posts
Posted on 4/18/18 at 3:53 pm to
I get what they are going for, obviously destroying a frick load of expensive product is a PR play. It just doesn't make sense why a sporting/outdoors store feels the need to impress the anti trump crowds. It's not like they were hurting for business that would cater to that side
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