re: ESPN to layoff more workers

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I'm sure espn management is searching the MSB to find out who their most hated personality is to make sure they keep her.

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King’s team began using the social media monitoring software last year as part of a strategy to move SportsCenter, which broadcasts live for 14 hours a day, away from a commodity newscast involving scores and highlights and toward a chattier format that more closely resembles talk radio and cable news. In 2015 he installed Van Pelt, one of ESPN’s radio stars, in the midnight slot, as a competitor to traditional late-night fare. Along with highlights and updates, Van Pelt delivers straight-to-camera commentary à la Jon Stewart. If Van Pelt thinks that, say, too many NFL teams are relocating, he says so. Viewership of the midnight SportsCenter is up about 6 percent since 2015, according to Nielsen, even as other editions have seen their audiences shrink.

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