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basically any claim that the national ratings sink has nothing to do with declining interest looks foolish. it's not hurricanes, it's not elections, it's not matchups

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Why can't all of those things be a factor? Was true that ratings dropped in past elections cycles? If so why was 2016 different? Have 1 off disrasters like hurricanes affected ratings before? That could be part of it no? Also while most NFL games are on network tv does cord cutting impact it as well? Do the old methods of counting ratings impact that?

I'm not sure what answer you are looking for, i assume you want to blame it on the protests? I'm sure that's part of to. I also heard some people are turned off by the CTE revelations.

But ultimately what do you care? Why do so many seem to revel in this? A classic case of rooting against the successful business. And what do you think it means? Check MLB ratings vs 20-30 years ago. NBA ratings vs 20-30 years ago. Those leagues survive and thrive today,