re: What percentage of the stadium do you think are alumni?

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Alumni also are more likely to support the entire university, and not be apathetic or outright hostile to the academic mission.

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My FIL is not an alumnus, but is a football season ticket holder and a huge follower of LSU sports of all kinds. A couple years ago, we passed the new LSU Foundation building on the way to a game and he asked what that was. When I told him it was for the LSU Foundation, he said "You mean TAF?". I said no, this is for the academic side of the university. He looked confused as though he didn't know or understand why something like that existed. I wanted to ask "You do know this is a school, right?", but I chose not to be a smart arse.