re: Visa stock...still loving it!

I'll say this about Visa, the true pimps of the world if you will. I have 5 convenience stores, I pay in total give or take $70,000-90,000/mo in merchant fees, the bulk of which go to visa. Alot of stores I own, my profit margin is 10-15 cents, between the swipe fee + their percentage visa makes the same if not more. Extrapolate that across all businesses in america and calculate the percentage of cash people use and the sky is really the limit.....unless of course some tech co like google or apple or amazon decides to launch their own payment processor and completely undercut V or AMEX.

What a business model, pay no rent at my stores & then make just as much as I do without any of the permitting,headaches of the employees, and none of the other headaches of running a business.